During the global pandemic and being in quarantine for weeks, I decided to get back in touch with my creative roots and ended up with the creation of Basic Juju. 

Basic Juju is a contemporary brand hand dyed and embroidered, with aim to be 100% Eco-friendly and sustainable. 


The brand is direct to consumer, aiming to resolve an environmental situation within the world of the apparel & nature industry. As well as highlighting the mental wellbeing of each other and sustainability within our planet.